According to the legend ‘St. Hubertus’ protected a deer from two hunters. The deer was kneeling down and seeking refuge in front of a church. In honor of this noble act Hacker-Pschorr hosts the annual Hubertus Bock Spring Fest. St. Hubertus beer enjoys great popularity as one of the first Starkbiers.
Check out our history page to see where it all began to where we are now!
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