Water Joe entered the scene in 1996 as the brainchild of a college student, who didn’t like coffee or colas, but wanted something to drink to help him stay awake and study. He knew that everything starts with an idea… he thought, why not put caffeine in water?
It was the perfect no-frills product for people looking for a healthier non-carbonated alternative to coffee, soda and other sugary energy drinks. With no calories, sugars or artificial flavors, Water Joe tastes like… well, water – water with a work ethic.
With the caffeine equivalent to your average cup of Joe (coffee), Water Joe became the world’s first caffeinated water!
Check out our history page to see where it all began to where we are now!
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