1963
John E. Kuenzl
leaves the family brewery
and buys Lee Beverage
a two truck Pabst and G. Heilman distributor in Oshkosh, WI
1974
Lee Beverage
purchases
Sheboygan Beverage
a Miller Brewing Company / G. Heilman distributor on the shores of Lake Michigan.
He keeps the names as a nod to the strong German culture of Sheboygan.
1976
Lee Beverage sets
its sights on a small
G. Heilman distributor
on the west side of the state
They purchase Lindemann Distributing, Dave Lindemann stays on to run operations and the name is changed to Lee Beverage - Eau Claire
1982
Lee Beverage purchases Winnebago Distributing
out of Fond du Lac and brings it under the Lee Beverage-Oshkosh banner
1984
Lee Beverage Oshkosh
and Lee Beverage Eau Claire
are awarded distribution rights to sell Coors Beer in Wisconsin
1985
Lee Beverage purchases
Butler Distributing
a Pabst house in Sheboygan Wisconsin and brings under the
Sheboygan Beverage banner
1986
Lee Beverage purchases
Lewis Distributing
a Schlitz and import house in Cleveland Wisconsin, and brings it
under the Sheboygan Beverage banner
1989
Lee Beverage
purchases
Choice Beverage
a Pabst G. Heilman, Stroh's House, and creates Lee Beverage - Shawano
2000
Lee Beverage purchases
Mid-State Distributing
a Coors, Pabst, G. Heilman house in Stevens Point Wisconsin
and brings under the Lee Beverage - Oshkosh banner
2001
Kuenzl and Lindemann
create a partnership
to form "Lee Beverage of Wisconsin LLC"
2004
John E. Kuenzl passes away
Lindemann buys controlling share of Lee Beverage of Wisconsin LLC.
2005
Lee Beverage purchases
Bayside Distributing
a Coors / Pabst house in Peshtigo, WI and brings it
under the Lee Beverage - Shawano Banner
2006
David L. Lindemann passes away
and is succeeded as president by his son Jeff Lindemann
2007
Lee Beverage purchases
Beer Central
a Pabst/Diageo/Import house in Rice Lake, WI and brings it
under the Lee Beverage - Eau Claire banner
2012
Lee Beverage becomes one of the founding members of the Wisconsin Network
which is a group of distributors that gives suppliers complete access to all
72 counties in Wisconsin
2012
Lee Beverage purchases Preferred Distributors
a Pabst / Diageo / NAB house in Rice Lake, WI and brings it under the
Lee Beverage - Eau Claire banner
2013
Norma Kuenzl
passes away
and the Lindemann family purchases 100% of the buisness
2013
Lee Beverage celebrates
50 years of service in the
great state of Wisconsin!
2016
Lee Beverage purchases
Johnson Distributing
a New Glarus / Boston Beer / Craft and Import house in Stevens Point, WI
and opens Lee Beverage - Stevens Point
2016
Lee Beverage purchases
Schneider Distributing
Pabst / Other house in Merril, WI and brings it under the
Lee Beverage - Stevens Point banner
2018
Lee Beverage purchases
Central Beer Distributors
a MillerCoors / Constellation / HUSA other Craft and Import house and relocated our Steven's Point location to Rothschild, WI under Lee Beverage - Rothschild
2021
Hendricks Acquisition
March 1st, 2021 - A Pabst / Boston Beer / craft and import house in Sheboygan, WI and brings it under the Lee Beverage – Oshkosh banner